Calling all startups!

A BUSINESS IDEA COMPETITION open for all entries - irrespective of industry - that define themselves as startups. We define a startup as a newly-started company with growth potential.

We do this because we know there are loads of amazing startups out there shooting to become the next star – and we want to HELP YOU ON THE JOURNEY TO STARTUP STARDOM.

Enter the competition by submitting your elevator pitch, i.e. a brief synopsis of your business idea, by Friday 21 February 2020.


About the Competition

Stage 1: Enter the competition by submitting your Elevator Pitch, i.e. a quick synopsis of your business idea, by Friday 21 February 2020.

Entries qualifying for Stage 2 will be contacted via email ASAP after the deadline has passed.

Stage 2: Submit a Business Plan (maximum 10 pages + possible supportive short film), that more in detail describes your business idea, with an emphasis on its uniqueness, customer benefit, market potential, creativeness and your team. Deadline for submitting your Busines Idea is Thursday 26 March 2020.

Further details about format and means for submission will be provided via email. The jury will select 4-6 finalists that will be invited to pitch their business ideas.

Stage 3: The Finalists will Pitch for the jury on Thursday 23 April 2020 at the office of Wistrand Advokatbyrå (Regeringsgatan 65, Stockholm). Based on the pitches, the jury will select this year's Winner as well as a Runner-Up and Second Runner-up, which will be presented at the Awards during the evening.

Winner 2019

Labtrino AB develops an intelligent water meter system for residential property owners that enables sub-metering cost-efficiently. The company’s Trinometer system uses machine learning to break down water usage data into outlets and diagnoses an entire homes water and hot water energy usage from a single, patent pending, non-invasive sensor.  


The Winner, a Runner-up and a Second Runner-up will be announced at the Grand Finale, and will receive amazing prizes* designed to help boost their journey to Startup Stardom!

Join the competition and compete for:

- a gigantic SEK 50,000 prize check and access to your own personal banker with SEB,

- legal support from Wistrand worth SEK 60,000,

- a one year membership at The Park's co-working space in Södermalm,

- tailored support from Connect to get your startup investment-ready, and

- communication design support from Transfer Studio to help shape creative outcomes for your startup.

The Runner-Up and the Second Runner-Up will receive legal support at an estimated worth of SEK 30,000 and SEK 15,000 respectively.

*Any applicable tax on prizes are paid by the winners.

Our Jury 2020

Anna Fandén
Corporate manager

Anna is a manager for a team of corporate advisers on SEB Norrmalm, which has the bank's largest corporate team in Sweden. Anna has 20 years of banking experience from several different advisory and managerial positions within SEB and is devoted to work with the corporate retail segment.

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Jenny Lindblad
CEO & Founder

Jenny Lindblad - Pitch coach, Business Advisor and Start-up Mentor. She has coached more than 250 start-ups from all around the world on how to sharpen their pitch. She is the founder of ELIZA Communication, a specialist agency that focuses on creating powerful communication techniques for high-performance individuals, which will bring them success in game-changing situations. Jenny is also Business coach at Connect, Partner at the Keiretsu Forum Nordics and speaking coach for TEDx.

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Johan Siwers
General Partner and Investment Manager

Johan is a seasoned digital executive with a passion for entrepreneurial game changing technologies, practices and companies. Over the past 20 years+, he has been involved in breaking ground for a wide range of digital ventures within companies like Axel Johnson, Kinnevik, Spray, Schibsted and InterActive Corp (IAC).

From his position as General Partner with RECAPEX, Johan has been investing both time and money behind a wide range of initiatives, with a common thread being digital technologies transforming behavior and industries. Johan has been designated as one of Sweden's top tech investors by DI Digital.

Johan also is board member of Silicon Vikings Stockholm.

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Jonas Hombert
CEO & Founder

Jonas is a product expert and entrepreneur at heart, having fathered two products surpassing a million users. Currently he’s working on the third as founder & CEO of Opti, a financial technology company that provides semi-automated advice through a mobile application. Being fully independent from the banks, the aim is simple; build the first financial advisor that has no other agenda than the customers. Previously Jonas was co-founder & CEO of JayCut, a web based video editor that was acquired by Blackberry in 2011.   

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Ólafur Steindórsson

Ólafur Steindórsson specializes in M&A, IT & telecoms as well as general commercial contracts and corporate law matters, with particular focus on acquisitions, investments and start-up financing as well as IT outsourcing. Ólafur also has experience in providing day-today advice for start-up companies.

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Therése Folkesson
Head of growth capital

Therése is in charge of recruiting new Investors and developing Connect's Investor network. She is also involved in the work of NordicBAN, where Connect is a founding partner together with other Nordic Investor Networks.

As a core member of the Connect team in Stockholm, Therése participates in screening and evaluating 100+ startups yearly applying to the Springboard Investment Readiness program and supports them throughout their work with Connect. She is looking for start-ups that have solid business cases and great potential for secondary business opportunities.

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Valeria Hedman
Creative Director

Valeria Hedman is an award-winning designer known for producing strong and unique design with a specific focus on user engagement. Valeria’s work often leads a reflective dialogue from new perspectives and knowledge of diversity, equality, innovation and sustainability and she is constantly striving to develop processes and methods for how these can be transferred to the practice of visual communication and design.

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The Grand Finale

Winners will be announced at The Grand Finale on Thursday 23 April at Ingenjörshuset Citykonferensen in Stockholm. Make sure to RSVP by signing up!